If we remember, from a very young age we have been impacted by advertising; In fact, I still remember the commercials that encouraged me to call my mother or my grandmother to buy me the house or the Barbie car, the doll that spoke repeating everything they said or a new bicycle.
I also remember those radio or television commercials that we sang, danced, and even learned about, those billboards that I tried to read in the streets or the flurries of flyers that were thrown from time to time from planes, especially in times of politics.
Given this change, advertising has also evolved, since for approximately 20 years it is not only limited to making prints, billboards, or creating radio and television advertisements.
Advances in technology have opened the door to a new era, the era of Digital Advertising, which allows you to reach out and get the attention of your main audiences, through new ways and with more precision.
Although at present traditional advertising is still widely used and has its role, Digital Advertising offers us endless platforms, purchase models, and formats, which can be executed in the immense digital environment, which is where those people you want to reach spend more time.
What is digital advertising?
the tactic of taking advantage of the Internet, its platforms, technologies, channels, and resources to offer consumers promotional advertisements. These ads can be targeted through Email Marketing, SEM, Mobile Advertising, and Social Ads.
Why shouldn’t you ignore digital advertising?
FIRST: it is no secret to anyone that consumers are spending more and more time online, a trend that has been greatly impacted by the mobile device revolution. That means digital advertising is a great way to reach them.
SECOND: as I mentioned above, when you do traditional advertising campaigns, it is massive, it reaches all types of people (those of your target audience and those who have nothing to do with it) and you have little control over it; Instead, digital advertising allows you to target exactly the audience that is most likely to buy your product or hire your service. And I am not referring only to demographic segmentation, but to establish audiences with specific behaviors, specific interests, lifestyle, Internet browsing habits, jobs, place of study, behavioral variables, etc.
THIRD: digital advertising is more universal and flexible, which creates opportunities to tell stories in a different way, on a large scale, and in context; through the channels that the consumer frequents. You can tell those stories with text, images, videos, and other content.
FOURTH: advertising today can be part of an ongoing conversation. Digital ads are everywhere and can be seen on your website, mobile phones, social media, and smartwatches. These allow you to reach a wider audience, in real-time and increasingly personal.
In short, digital advertising, from its birth until today, has adjusted to new trends and technologies, and what is to come is very sure that it will exceed our expectations. She continues to gain momentum and it is vitally important that you make her an integral part of your Marketing Strategy so that you begin to capitalize on this powerful resource.
Download our ebook “Why invest in Digital Advertising? Advantages and benefits?” in which you will find:
Types of digital advertising
- Main platforms
- Purchase models
- Programmatic buying
- Advantages and benefits of investing in Digital Advertising
- Tips for a successful campaign