You will find hundreds and thousands of online pre-made templates to create a website. But, is that all you’re looking for? An off-the-shelf and template-composed website that offers no value or visual appeal to the users at all? Well, Snir Moshe Hananya speaks strictly about the importance of not only having a website but also keeping it updated and professional. You must know that millions of people are now actively using the internet around the world. A huge proportion of consumers around the world also willingly tend to check a brand and business on the web before buying from it.
That doesn’t mean that seeing just about any type and quality of the website will convince potential buyers to make a purchase. The user experience on the web and its appearance of it are two important deal-breakers for your brand to acquire more customers. Here’s what describes a good website.
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Appealing Design and Functionality
Of course, you have to make a website that’s appealing to all viewers. This is because you can’t let your website be boring or too static. Snir Moshe Hananya suggests researching, testing, and finding the right type of style and body for your website. Only that’s how you can create a reliable and attractive website. Similarly, working with a professional can also guide you to the best practices and designing techniques.
Furthermore, a great website will be easy to use and contain all functions easily laid out for the users. No user will find it difficult to navigate from one webpage to another. Besides, if website links appear broken, chances are that the user won’t come back to your website too soon!
Easier to Comprehend and Use
You can’t let your customers walk away from your website because it was too difficult to use. Focus on the user experience and customer journey respective to your website. Employ user testing applications or methods to find out the discrepancies that make your website difficult to use. Improving the navigational abilities, streamlining the checkout process, and resolving technical issues can improve the user experience of thousands of users on your website. Once they find it more usable, they can be potentially more interested in surfing to the products/services page or even making a purchase!
Keep Creating Fresh Content
You can’t let the content on your website get stale and outdated. The world is moving fast and you have to keep up with the changing tastes and preferences of your customers. You must add new text, messages, and photographs to your website. It’s not just about randomly changing pictures and adding funky text. Instead, you have to remain attentive to any cultural holidays, celebrations, events, or festivities to convince customers that your products and services are available.
Moreover, keeping fresh content on your website refers to adding more visual content but the right kind. You must add relevant videos, images, and texts to your website to make it look more appealing and informative to your viewers.
Placing Strategic Call-to-Action
Call-to-action or CTAs are something that every website has to promote and encourage purchasing decisions from customers. The idea behind this is to drive more traffic, improve sales generation, and improve the recurring sales ratio. CTAs can be anything from a simple message such as “buy now!” to “find the right products on this page”, says Snir Moshe Hananya. You have to make sure that you don’t sound too salesy or imposing on your customers. If a customer feels that they’re being bombarded with purchase requests or too many CTAs, they are more likely to leave your website.
Do you feel that your website requires more work than before? Do you have one, a few, or all of the abovementioned features on your website? You have to keep your website as optimized and up-to-date as possible for your customers to view you as a professional brand in the market. Plus, you can’t ignore the necessary detail or avoid improving the experience of your customers because that could divert consumer traffic to your competitors.