Do you want your business to rank high in Google search results when local customers search for a product or service that you offer? Local SEO is what you need.
Table of Contents
- What is Local SEO?
- What is the difference between Standard SEO and Local SEO?
- Why Do Local Businesses Need Local SEO?
- Impact of Local SEO on Local Businesses
What is Local SEO?
Local Search Engine Optimization is a digital marketing tactic that aids local businesses in promoting themselves digitally to localized users of a specific geographical area.
Practically, local SEO is the process of optimizing the digital profile. It revolves around the practice of making a business website visible to local users when they enter a search query.
It is a digital marketing strategy that is Inbound. Thus it reaches out to localized customers naturally. It means that the customers are informed about your product when they need your services or products.
What is the difference between Standard SEO and Local SEO?
The prime difference between Standard or Traditional SEO and Local SEO is that of User or Search Intent. Local SEO depicts the intention behind a search or query. It takes into consideration not just the keywords but also the context and intention behind it. Now, that is where the Local Search Engine Optimization comes in the picture!
Although Traditional SEO and Local SEO require the implementation of many similar strategies, Traditional SEO tends to optimize the site’s visibility globally, which may or may not include appearance over localized queries. Traditional SEO and Local SEO do not acquire the same position on Search Engine Result Pages (SERPs) always.
Local Search Engine Optimization, on the other hand, specifically focuses on the geographical component of searches. It optimizes your business website in such a way that it’s visibility is enhanced for localized searches done using search engines.
Local SEO targets every potential place like local directories where the customer might be making searches. The best SEO Services mostly work on Local Search Engine Optimization before aiming for Standard SEO.
Why Do Local Businesses Need Local SEO?
For digitally operating local businesses (with or without a physical site), traditional SEO is not enough to achieve top rankings over a SERP. It is a major concern, given how tough the competition in the digital corporate world is.
If you own a locally operating business, then you need to optimize your website for localized searches. For local businesses, most of the queries are based on geographical aspects.
For example, when a user is searching for a coffee shop in Florida, the Search Engine would show him the nearby coffee shop’s locations of Florida based on his location. But if your shop’s digital profile is not optimized for local searches, it won’t be displayed among the top results. That is why you need to hire the SEO services in Florida for localized optimization of your coffee shop.
Impact of Local SEO on Local Businesses
Ranking in Google Map
86% of localized searches use Google Maps to discover the physical location of a business. Google 3 MAP Pack is the second place, where Google lists a locally optimized business so that it’s found out upon search intent.
By opting for strong Local Search Engine Optimization strategies, your site would appear in the Google 3 MAP pack’s listing. Such listing features the option to navigate the business website, make a call, read customer reviews, and get directions to a business’ physical site.
Visibility is “Near Me” Searches
Local SEO builds NAP (Name, place, address) citations. If there’s inconsistency in your venture’s NAP Citations, the Search engine would prefer displaying the venture with consistent listing over yours. Moreover, Google Search Algorithms and“Near Me Searches,” based on Local SEO updates, direct the users to the sites lying near their geographical vicinity.
Strong Digital Presence in Local Niche Market
By making a strong plan for Local SEO, you could increase localized traffic on your website naturally. Organic search results are the first place you could reach with the help of local SEO. It strengthens your digital presence in your relevant local market.
Enhanced Revenue Generation
Investing time and consistent efforts on Local SEO supports the growth and prosperity of a business. It helps the site acquire a top rank among local queries on search forums. Better visibility in local searches helps a business reach out to more customers, most of whom visit physical stores to take action.
Moreover, it helps in analyzing your conversions and ROIs (Return on investments) too. All of these factors contribute to generating more revenue, leads, and conversions for your business.
Secure a Competitive Edge in the Local market
Many of your competitors don’t optimize their digital profiles for Local SEO. Statistically, 56% of the localized business ventures have not claimed their identity on Google My Business dashboard.
Given such circumstances, you could secure a competitive edge in your market by performing and monitoring your website’s Local SEO. Don’t forget that continuous SEO analysis is also essential to stay ahead of your competitors!
Increase Brand’s Trustworthiness
Local SEO works on gathering honest feedback from customers, building networks from authentic and authoritative websites. In addition to this, it helps in reaching out to sponsors, influencers, or associates for shout outs. All of these tactics help in the establishment of trust and builds the credibility of a brand in the eyes of people.
Reduced Advertisement Cost
Local SEO is a very affordable marketing plan. Even if you hire the best SEO Company, you have to spend less money in comparison to an outbound marketing plan because SEO works as an Inbound Marketing Strategy.
Moreover, there are many SEO tools available online for absolutely free! Even you can perform Local Search Engine Optimization of your venture’s digital profile.
If you run a Florida-based business, you’ll need SEO services in Florida. The availability of these services in Florida has paved the way for brick-and-mortar businesses based in Florida. One could hire any best SEO Company for effective digital marketing of his brand. The locally operating small businesses of Florida are progressing day by day, contributing towards revenue generation for the state, by making use of available SEO Services in Florida.
One could even hire an SEO freelancer based in Florida.
Local SEO is highly recommended for locally operating small businesses to outrank their competitors and to achieve milestones in their local market. It’s a critical factor for securing a firm digital presence.
It makes your brand’s website prominent in the digital market, develops a strong network, and creates more business opportunities.
You don’t necessarily need to hire the SEO service providers for this goal. By following a powerful SEO strategy and monitoring it, you’ll witness an outstanding escalation in your business figures.