5 Great File Tools and Software for Digital Marketers

There are several tools that marketers can use when they are in the process of digital marketing. Marketers can use tools like SEO software or email marketing software to improve their marketing campaigns.

Managing multiple projects and marketing efforts is the most challenging task for digital marketers. Several tools can help digital marketers manage their projects, deliverables, and time management. Here are some of the top software for project management, content marketing automation, original content creation, and a few more. In this article, get to know which tools or software are the best to use to make your marketing better and hassle-free.

1.   PDFBear

Watermark can be added to documents, and it helps the organization to brand the document and market the product. The watermark enables people to identify which version of a document they own. Any organization can use this file to avoid confusion between different brands.

Companies use PDFBear as an easy way to add a watermark to PDF. PDFBear is easy to use and has a simple interface. You can access it through the web as no software needs to be downloaded.

2.   Ahrefs

When it comes to marketing, the whole process begins in the planning stage. Proper planning is crucial for a successful marketing campaign. The most important thing for a digital marketer is to understand the tools they need to use to put their efforts into proper perspective. Ahrefs is a toolset SEO software that contains tools for keyword research, rank tracking, SEO analysis tools designed for marketing professionals and are mainly used to analyze web link profiles, SEO health, and keyword research.

3.   Visme

Visme is a visual content platform designed to create presentations, reports, infographics, and so much more. This app can be used both by non-designers. It contains simple presentation themes, professionally designed online software that is easy to use, created for editing, storing, and sharing visual materials, and is a versatile, easy-to-use tool with many templates for sideshows and marketing materials.

Payman Taei founded this outstanding tool, an award-winning Maryland-based digital agency specializing in website design, user experience, and web app development. It was launched in 2013 as a simple online tool that can help users create simple short anime videos. According to a Visme review by Jill Duffy, “Visme is a one-stop-shop that lets organizations and brands produce the visual assets they need such as slideshow presentations, infographics, storyboards, and Facebook ads..”

Visme has created a significant impact in the world of creativity and designs and has proven to be an outstanding designing tool created to suit both a designer and non-designer taste in many ways possible.

4.   Google Analytics

Marketing is a complicated field. It requires creativity and hard work to generate leads, content, awareness, and conversions. Google Analytics is a graphic tool that helps you analyze your apps, track your videos, flash, social media network site and application, understand users behavior and view live usage data with real-time reporting, and so much more provides statistics and essential analytical tools for search engine optimization (SEO) and marketing purposes.

Google Analytics had four co-founders: Paul Muret was both the CEO and the engineering/technical end of the company, Jack Ancone was the CFO, and brothers Brett and Scott Crosby took care of business development, and sales was first launched on the 14th of November 2005. It is very easy to learn and can offer you a free way to track visitors and analyze them on your website. The Google app is a fantastic analysis app. It can ensure and provide you with adequate analysis to suit your business or personal purposes.

5.   Canva

There are easy creative ways for a marketer to use free tools or software for productivity improvement. Canva software was designed to create presentations, logos, business cards with beautiful designs that are easy to create and edit. It was designed by a female Australian technology entrepreneur named Melanie Perkins in 2013 and Clifford Obrecht, an Australian entrepreneur, and Cameroon Adams.

The Canva app gives you different easy steps to create an outstanding presentation. It can design, plan, and schedule with your calendar. It is one of the easiest ways to create designs that can give an awe-inspiring presentation. Teachers or students can also use it to create beautiful posters, projects, and guidance that can make work or tasks easier and faster.


There are many tools and software for digital marketers, but most of the time, it’s difficult to find what you need and stay updated with the latest practices.

There is a need for software that offers tools that will help digital marketers in their work. An effective digital marketer must know how to craft exciting content, including blogs, articles, infographics, slideshows, ebooks, landing pages, and more. But when you are trying to find the right way to communicate with your audience about specific topics or issues, it can be pretty tricky at times. Therefore, it is essential to have the right software for creating professional-looking collateral, while enabling the user to focus on their work is essential.