Social media is not only everyone’s go-to place for interacting with friends and getting news about major world events but also the platform where most people discover new businesses or connect with existing ones. Whether you have a small business or an industry giant, a strong social media presence is crucial for forming lasting customer relationships.
This blog post will tell you how to get your social media marketing strategy just right!
Table of Contents
1) Research and define your audience
Before you delve into creating and posting content, you must define and research the audience you are trying to reach to create a buyer persona for your business. Who are the people that would derive value from your product? What are their attitudes, aspirations, and pain points?
Collect this data from your current customers and target audience through surveys, focus groups, and the analytics of your website and social media pages. Additionally, take a look at your competitors’ socials and observe what seems to be working for them.
Once you have a sound understanding of your audience’s demographic and psychographic details, you can choose the platforms to use and the content to produce to optimize your reach to your audience.
For instance, if your business caters to Gen Z, you are most likely to reach them via TikTok and Instagram, where they enjoy entertaining and short-form video and image content made by influencers. Collaborating with these influencers is one of the most effective ways to create brand awareness among your Gen Z audience.
This is your chance to let your audience know your business at the most personal and authentic level. You can make Instagram stories that give them a behind-the-scenes glimpse of how your product comes to life. This can include employees taking over your Instagram to show your customers a day in their lives and what makes working for your company rewarding.
You can also host an Instagram Live and prompt your audience to ask you questions about you and your business. All this will foster a community around your brand.
Alternatively, you can post stories with the Instagram question sticker and answer the questions with short videos or images on your stories. Tell your customers about the journey of starting your business, or how it is tailored towards their specific needs. You can use PosterMyWall’s Instagram post templates to create engaging content in no time.
Oftentimes customers will do the content creation for you. This includes influencers raving about your products and posting images and videos of your product in action. Moreover, you can ask your customers to share their experience with your products or to post pictures of them using your product on their accounts with a hashtag related to your brand, which you can then repost on your Instagram and Facebook pages.
It is essential to regularly share content on your social media platforms to grow and maintain an audience for them. To ensure that you put out quality content regularly, you should make a schedule for creating content. This way, instead of struggling to find time for content creation in your busy routine, you can focus on getting it done in fixed time slots in your workday.
After you have created content, share it on your respective socials at the time when your audience is most likely to be active on each platform. For example, the best times to post on Instagram are the 6-9 pm and 12-3 pm time frames.
3) Keep your audience hooked
Social media marketing involves having a two-way conversation with your potential customers: it consists of delivering a message about your business and responding to feedback simultaneously. Actively respond to DMs and comments under your posts, and keep an eye on Twitter and TikTok to stay informed on discussions about your brand. This way, you can quickly address any concerns raised by your customers and thank the people who had a positive experience with your business.
Another way to engage with your audience is to adopt the social media trends relevant to your business. You can have a fair idea about the latest trends simply by being active on social media. Your Facebook and Instagram feeds, TikTok’s “For You” page, and Twitter’s “Trending” tab will be your best friends in this pursuit.
However, before you hop on any trend’s bandwagon, you must determine if the trend resonates with your brand’s image, voice, and values. These things will be in alignment if your competitors and target market are adopting the trend, and it can benefit your existing products and services. In this scenario, use the trend while it is still growing.
To check that your social media marketing strategy is delivering you the results you want, you should keep a monthly track of the analytics of your pages and posts. With the data on impressions, likes, saves, shares, and comments, you can see what content is well received by the audience and where you should improve.
Increased traffic on your website can also show that your marketing efforts on social media are fruitful. You can use Google Analytics to measure the activity on your website. An increase in the number of visitors coming to your site directly from your social media accounts is a good indication that they find your content appealing.
Navigating the world of social media marketing might seem overwhelming to you right now, with so many dynamic tools being offered by many different platforms. Worry not, because following these steps will enable you to craft a successful social media marketing strategy.
